An End to User-Based Thinking – Biological Perspective

Interview for Communications Community Office at the Government of Canada conducted by Jeremy Harley.

Ant foraging strategies as individual and social processes. Photo taken at the ant exhibition in Museum of Nature, Ottawa. (Alëna Iouguina, 2014)

Ant foraging strategies as individual and social processes. Photo taken at the exhibition in Museum of Nature, Ottawa, titled Farmers, Warriors, Builders: The Hidden Life of Ants. (Alëna Iouguina, 2014)

J: What do you mean when you say that we as developers, communicators, coders and designers need to stop thinking of our clients as “users” and start thinking about them as people?

A: ‘User’ is a misdirected term. To say that it is about ‘the user’ trivializes the scope of the interaction design process. As human-beings, we are not looking to simply ‘use’; we are looking to interact and communicate, as well as accomplish our goals in an efficient, effective, safe, and maybe even aesthetic and fun way. While it is ok to use the term ‘user’ to communicate the standardized concept across disciplines, we as researchers, developers, communicators, coders and designers must be mindful of the complex world of creators and ideators we are tapping into.

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